What is personal data?

Article 4 of the GDPR uses quite a broad definition of personal data as:

“… any information relating to an identified or identifiable natural person (“data subject”); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person”

In effect, personal data is anything about an individual. This includes personal data collected as part of internal business processes e.g. HR records, contracts and payroll, as well as records of customers, members, prospects and subscribers.

It should be noted that from a Sales and Marketing perspective, personal data exists in both Business to Consumer activities (B2C) as well as Business to Business (B2B).

What personal data do you hold?

This FAQ is in these categories:

Share this page