Traction from Oyster IMS

Oyster IMS supports a number of clients by producing a set of video-based training tools that allow organisations to prepare, train and support their implementations with a suite of online videos. By developing and producing highly customised videos, Oyster IMS ‘Traction’ reduces the cost of face-to-face training, improves ‘on-boarding’ of new starters, ehnances internal communications and reduces on-going support costs. The solution is called ‘Traction’ because it improves the overall user adoption rates of new technology deployments.

Within the Traction programme, we produce three types of video that prepare, train and support users through change programmes and into business-as-usual.

Please read more about Traction here, or watch the two minute video.

1. Prepare (internal comms) - let people know that the new solution is coming, and promote its features/benefits. This also helps demystify the new system, for instance, what it looks like, and can help minimise potential resistance.
2. Train – demonstrate everything that user needs to know before using the systems in a basic way at ‘go live’. Usually we would create a ‘Getting Started’ video for all users, and one or more role-specific videos for additional knowledge requirements for selected roles. These videos tend to be presenter led, simulating a classroom environment.
3. Support – (how-to videos) – these are short ‘screen-recordings-with-voiceover’ videos, on exactly how to perform specific tasks. The idea here is that we create ‘modular’ videos and integrate them into the system, so that users can learn exactly what they need to know, when they need to know it. This is sometimes referred to as ‘just-in-time’ learning and it’s been proven that we learn best when we immediately use what we learn in a real-world scenario.

Traction in 2 minutes: Watch the video

Key points:

1. Face-to-face training is expensive. Once the training is over, anyone who missed it, or new starters, may be left with a training manual to review. With Traction, all users are provided with the same level of training. It can also be built into the induction process.
2. Off-the-shelf video training doesn’t look, feel and, in many cases, even work the same way as how the system will be customised for your organisation. Our Traction videos will.
3. Part of the solution includes ‘presenter-led’ videos, which seem much more like classroom-like than just voice-over. It’s more personal.
4. Traction is highly modular, so you don’t have to sit through a long course/video. On-demand content means you learn what you need to know, now.


The objective is to create positive expectation of the new system and demonstrate that the change is being supported at the highest level of the organisation.

We recommend delivering a 2 minute presentation video to users a couple of weeks before ‘go-live, to highlight the new features and their specific benefits to staff. We interview one or two key stakeholders and edit this together with screen-recordings of the new system, including simple motion graphics to draw attention to the features/benefits.


We will work with you to agree an overall amount of screen minutes, which should be sufficient to cover user training for the new or changed aspects of the solution. We work together to create the content as required, planning the length of each and working within the minutes in the overall allowance.

A typical Traction Training programme may include 10 minutes of training videos. This could be made up of a 2-3 minute ‘Getting Started’ video for all users, with 3 or 4 more role-specific videos; your Traction content will be customised for your users.


Similar to the training videos, we produce support videos based on an agreed length of screen minutes. For example, we might recommend 30 minutes of ‘how-to’ videos, delivered as 10 x 3-minute videos or 15 x 2-minute videos, or a blend best suited to your content and users.

We determine a list of tasks that these videos would be created for, agree a prioritisation order, and then work down the list to create 30 minutes of content. We work closely with you on the script to keep the videos succinct and engaging, making sure every second of screen time counts.